In this Guest post, I introduce Carrie Gaynor. She is a mom, a wife, and the CEO / founder of Marabou Services, a postpartum recovery service. Marabou Services was established after Carries own postpartum experience.
A Marabou is a type of stork.
Did I give you the answer too soon?
Well, because it is a type of stork and because I have a degree in Zoology I found it to be an apt animal to name the unique gift registry after that my husband and I created. Our gift registry is designed with newborn mothers in mind and meant to bring the much-needed support women need in the 30 days following childbirth (aka: the postpartum phase).
As our culture modernized over the past seventy years, we lost much of the cultural support new mothers were lavished with after giving birth. Like many traditions around the world, America used to have a special period of care and support for new mothers called the “lying in” period. This is exactly what it sounds like: newborn mothers get to rest, and everyone else takes care of everything else: the housecleaning, the care of older children, cooking. Sounds heavenly.
But think about how our society has changed since 1950. Urban sprawl has made visiting newborn mothers difficult for close family and friends. Often, young women are becoming new mothers in a city or state far from their support network. Even if we do live within driving distance, we as Americans are busier than ever before. The grandmas, sisters and best friends who used to be the ones surrounding newborn mothers often have demanding jobs that are hard to get away from. It’s not that this way of living is wrong, it just hasn’t adjusted to the needs of new motherhood yet. The village support hasn’t been replaced, and newborn mothers are often left to fend for themselves with unmet needs.
Cultural norms change and for postpartum women, they have changed for the worse. With Marabou Services, we hope to swing that pendulum back to a new norm that gets the community surrounding and supporting new mothers again, even if they can’t be there in person.
With a Marabou gift registry, an expectant mother or her close friend or family member can start a gift registry by choosing a service that would benefit her the most after birth. This could be a postpartum doula (our preferred help for all new mothers), house cleanings, in-home chef, or older sibling child care. A registry can be started for ANY service you can find, like a postpartum doula you know and love but can’t afford on your own.
How is this different from other gift registries? Unlike Babylist or a store registry, a single person does not pay for a whole gift. Services like doulas or house cleanings can easily cost between $500-$1,000 for a thirty-day period. That is too much for most people, even if they want to be generous. However, with a Marabou registry, the whole community comes together to contribute $20-$30 each and collectively gift the new mother a service that will help her postpartum. In essence, it’s crowdfunded!
We envisioned the stork bringing the baby and the Marabou bringing the support for mom.There are actually many parallels between Marabou ecology and the focus of our business.
The name Marabou is a derivative of the Arabic word murābit, meaning “quiet” or “hermit-like.” That is exactly what every woman needs the month after childbirth.
The Marabou stork thrives when surrounded other Marabous, just like women. Perinatal mood disorders are far less common when new mothers have other women to lean on for physical and emotional support.
Finally, Marabou incubation is 30 days, which is how long we strive to care for women postpartum!
So, we have chosen the name “Marabou,” through which we hope to be the deliverance of peace and rest to every new mother in America. Visit our for more information and click to start a registry for yourself or an expectant mother in your life.